Stella McCartney Launches Sustainable Collection for Green Carpet Challenge

stella mccartney green carpet challenge oct 2014


Stella McCartney has joined the Green Carpet Challenge campaign kicking off her inaugural Green Carpet Collection during Fashion Week at the Royal Institution of Great Britain, which looked to be a spectacular event she co-hosted with GCC Founder Livia Firth, Vogue’s Anna Wintour and Net-a-Porter Founder Natalie Massenet.

The capsule collection included 13 separate pieces featuring bold geometric, minimalist, and feminine flower print looks, all of which were made with materials that had been recycled or certified as sustainable.

cont’d…  In fact, the entire event showcased sustainability.  According to Livia Firth,”The event last night was a clear cross road for global fashion”,  “the beautiful GCC clothes by Stella showcased in a magical recreated world all made with upcycled materials – truly the perfect marriage of ethics and aesthetics and a celebration of this“’   Take a quick 1 minute peak at the event here.

The Green Carpet Challenge was always something I looked forward to seeing each award season.  For me, it was a hopeful sign of the direction we were going in, but I hadn’t heard a lot of mentions of it over the past season or two and was a little disappointed.  As it turns out, it appears much of the GCC’s recent activities may have been taking place behind the scenes.  So glad to hear that it’s alive and kicking and stronger than ever.  Stella, where have you been?

Stella McCartney has long been one of the leaders in the eco/vegan fashion space.  Although she was asked to join the GCC earlier, she said she “wanted to do more than one piece, and commit to much more”. Based on this collection, she has raised the bar.  This year’s awards season red carpet parade will once again be something to watch!