Giorgio Armani teams up with Livia Firth to take on the Green Carpet Challenge

Livia Firth in Armani Sustainable Gown at 2012 Golden Globes, Alberto Parada Ring

Livia Firth in Sustainable Giorgio Armani Gown and Alberto Parada Ring

The idea that recycled plastic bottles would be mentioned in a story about haute couture seems unlikely at best, but leave it to Italian Fashion Icon Giorgio Armani to create magic in the most unlikely places.

Sunday’s Golden Globes marked the start of Livia Firth’s 3rd annual Green Carpet Challenge.  The purpose of this challenge is to promote the idea that sustainable fashion can be as stylish and beautiful as conventional fashion and takes place during Awards Season where all eyes are on Hollywood and fashion is, at least in some respects, the main event.

The designer chosen to launch this year’s Challenge at the Golden Globes was none other than Giorgio Armani, a name synonymous with exquisite style and impeccable craftsmanship.  The end result, as seen on Sunday’s red carpet, was a stunning creation, a classic black strapless column gown with a touch of white, featuring a contemporary twist as horizontal strips of fabric flowed from the bodice to create a peplum at the front and opened up into a geometrically pleated train at the back.  Beautifully worn by Livia Firth.

The silk-like fabric used to create this dress was made with Newlife TM fibers that were derived from recycled plastic bottles.  These bottles came from Northern Italy and were obtained from verifiable sources.  The fibers were also generated mechanically and not from a chemical process, adding to its overall sustainability.  As an aside, it takes 30 1 ½ liter bottles to create 1 kilo of Newlife TM yarn.

Also part of Livia’s Golden Globes look on Sunday night and more than worthy of a mention was the ring she wore by award winning jewelry designer Alberto Parada.  A simple yet bold statement piece that perfectly complemented the dress.  Alberto Parada’s designs are created with reclaimed gold and sustainably sourced gemstones.  The chosen ring was the Maximus Ring 18k rose gold, cushion cut 7ct white topaz, 1.10ctw diamonds set in white gold.

The rest of this year’s awards season looks very promising as a number of the world’s most notable designers are set to take part including;  Chanel, Alberta Ferretti, Tom Ford, Gucci, Yves Saint Laurent, Stella McCartney, Paul Smith, Valentino, Roger Vivier and Ermenegildo Zegna.

One thing is for certain, Green Fashion was definitely the big winner on Sunday night!

Here’s a look at Livia’s Green Carpet Oscars 2011 sustainable gown